The town of Gualdo Tadino is among the most important ceramic centre's in Umbria, universally known as the "City of ceramics", the first documents, taken from archives of neighboring towns, have shown that in fact going back to the fourteenth century gualdesi potters exported their products to trade fairs and markets in Umbria. The history of Gualdo Tadino is a story and its relationship with pottery art, the intertwining lives, of individual and collective habitual destinies, customs, social relations determined by an economic event, often in the endless pursuit of pure beauty, within beauty. Ceramic's are therefore on the one hand a major historic event, which calls for a precise reconstruction of scientific rigor and passionate cultural momentum, on the other hand an artistic event that goes beyond the chronological limits of historical events, to be admired as an object that falls under the category of beauty, before simply becoming a useful object.
It is in the City of ceramics that the Bianconi Pietro Company was founded in 1974, with the first produced semi-finished productions of ceramics commonly known as "bisque pottery". The 1990's marked the entrance of Bianconi Pietro into the hobby markets and studios, through its commercial partnership with the leading distributors of "American studios and ceramic cafè". At the end of the 90's in fact, that the United States started spreading the concept of "studios" and then establishing itself in Europe from 2005 onwards.
In recent years the Bianconi Pietro Company specialized in the production of biscuit pottery for the hobby markets, mainly focusing on foreign markets, and on creativity of highly produced quality merchandise, continuously creating new forms and models for the "fun" market.
2011 marked the year of the introduction of the brand "Ceramic Passion", and the moment of radical change in the way of the business. The Bianconi Pietro Company decided to directly